Pushing Daisies: The Floral Industry
A comprehensive overview of the current economic and environmental state of the cut flower industry in the United States. Specifically focusing on florists in the greater Delaware region, this extended essay in book format explains current issues within the slowly dying profession. Complete with history, business stategies, economic trends, and suggestions this handbound book is beautifully laid out with original photography. The goal? To provide florists with several translucent templates including business models, ideas, and suggestions to improve the economic and environmental state of the industry on both global and community levels.
One day, I hope to use this book and bouquet tags to introduce this idea as a campaign for florists nationwide.
To request a copy, priced at $15 USD, please email me at justine(at)studiojustine(dot)com
All content was researched, self-generated, designed, and handbound. Photography by Aaron McFarland and myself. Printing courtesy of Spencer Printing, Honesdale, PA. Each copy is handbound with a vellum coverlet. Original supporting diagrams and hand-rendered typography.